A website not getting enquiries usually has one of nine faults: Google cannot find it, it loads slowly on phones, the phone number or form is broken, the first screen does not say what you do, or visitors have no reason to trust it. Three free checks find most faults in about 20 minutes. Call your own number from your phone, submit your own form, and open the site on a mid-range Android phone using mobile data.
If your website is not getting enquiries, this guide helps you find out which of the nine it is, in the order that costs least to check. You do not need a developer for the first seven.
Key takeaways
Test your own phone number, form and WhatsApp button first. A broken contact path looks exactly like “no demand” .
Check whether the problem is too few visitors or visitors who leave. The fixes are different.
Google’s “good” mark for a page’s main content to appear is 2.5 seconds or less.
Every page needs one clear next step: call, WhatsApp or a short form.
Fix in this order: contact paths, first screen, speed, trust, then Google visibility.
Why is my website not getting enquiries?
Either too few people reach the site, or the people who reach it do not act. These are two different problems, so find out which one you have before changing anything.
Open last month’s visitor numbers in Google Analytics or your hosting dashboard. If visits are close to zero, the problem is visibility. If visits are there but enquiries are not, the problem is the page, the speed or the contact path.
What you see | Likely cause | 5-minute check |
Almost no visits | Google has not indexed the site, or it ranks nowhere | Search your business name and city |
Visits, but no calls | Weak first screen or no clear next step | Show the site to a stranger for 5 seconds |
Visitors leave within seconds | Slow on mobile | Open the site on mobile data |
Form submissions never arrive | Form email goes to spam or is not set up | Submit your own form |
Can people find my website on Google?
If your site does not appear when you search your business name and city, Google visibility is your first problem. Type your business name with the city, for example “dental clinic Janakpuri” , and see where you appear.
Then type site:yourwebsite.com into Google. This shows the pages Google has indexed, meaning stored and able to appear in results. If you see zero or one page, Google has not understood your site.
Two common causes: a WordPress setting called “Discourage search engines from indexing this site” that was ticked during development and never switched off, and a site with one page for everything. A single page cannot rank for “eye clinic” ,“cataract surgery” and “contact lens” at once.
Create a free Google Search Console account and verify your site. It shows which pages are indexed and which searches bring visitors. For clinics, CA firms, schools and shops, a complete Google Business Profile often brings more calls than the website. Keep your name, address and phone number identical on both.
Does my website load fast enough on a mobile phone?
Google treats a page as good when its main content appears within 2.5 seconds on atleast 75% of visits. Many visitors use mid-range Android phones on patchy 4G, so a site that feels fast on office Wi-Fi can feel slow to them.
Test your page with Google’s free PageSpeed Insights. It reports three numbers called Core Web Vitals. These are Google’s thresholds, from web.dev’s Web Vitals guide (page last updated 31 October 2024, checked 21 October 2026):
Measure | Good if | What it means in plain words |
Largest Contentful Paint (LCP) | 2.5 seconds or less | The main picture or heading is visible |
Interaction to Next Paint (INP) | 200 milliseconds or less | The page reacts when someone taps |
The usual causes are a 4 to 6 MB phone-camera photo used as the banner, a slider with five large images, fifteen plugins and cheap shared hosting. Compress images, replace the slider with one image, remove unused plugins and use at most two fonts. These changes fix most slow sites without a rebuild.
Do my phone number, WhatsApp button and contact form actually work?
Test every contact path yourself, on your own phone, today. Many sites lose enquiries for months because a form email lands in spam or a number is not tappable.
Tap the phone number, tap the WhatsApp button, then submit the form with a test name. The call should open the dialler, WhatsApp should open the right number, and the form message should reach you within a minute. Check your spam folder too.
If form emails go to spam, the usual reason is that your domain lacks SPF and DKIM records. These are two DNS entries that prove an email really comes from your domain. Your hosting provider or developer can add them in minutes.
Also make sure form entries are saved in your website dashboard, not only emailed.
Does the first screen say what I do, for whom and where?
A visitor decides within a few seconds whether to stay, so the top of your page must state the service, the place and the next step. “Welcome to our website” tells them nothing.
Compare these two openings for a clinic:
Weak | Better |
Welcome to Sharma Healthcare. Quality care for all. | Eye clinic in Saket, Delhi. Cataract and LASIK consultations. Book on WhatsApp. |
Try the 5-second test. Show your homepage to someone outside your business for five seconds, then hide it. Ask what you do, where, and what they would do next. If they cannot answer all three, rewrite the first screen.
Is there one clear next step on every page?
Every page should end with a single action the visitor can take, and the same action should appear near the top and in the middle. A page that simply stops loses the visitor.
For most Indian small businesses, WhatsApp is the easiest action because customers already use it daily. A ten-field form is the hardest. Keep forms to name, phone number and one question, and keep a phone number in the header as backup.
Why don’t visitors trust my website?
Visitors leave when a site looks anonymous. Trust comes from specific, checkable details, not from adjectives.
Add a full address with a map link, your GST or registration details in the footer, real photos of your premises and team, named people with qualifications, and real Google reviews shown as they appear. Never use invented testimonials.
If your site collects personal data through a form, India’s DPDP Act applies to you. Our guide to DPDP compliance for website owners in India explains what to add in plain language.
Is my website getting visitors but no calls?
If visits are healthy but enquiries are zero, the visitors are probably the wrong people or the page gives them no reason to act. Check where they come from and what they searched.
In Google Search Console, open the Performance report and read the queries. A clinic page that ranks for “free health tips” attracts readers, not patients. Then ask your developer to record taps on the phone number and WhatsApp button as events in Google Analytics. Without this you are guessing.
What should I check first, and in what order?
Check the cheapest things first, because they fix the most. Use this order and tick each one off.
1. Call your own number from the website on your phone.
2. Submit your own contact form and find the email.
3. Tap the WhatsApp button and confirm the number.
4. Open the site on mobile data and count the seconds to the main content.
5. Run PageSpeed Insights and note the three scores.
6. Do the 5-second test with a stranger.
7. Read the homepage heading and ask if it names the service and city.
8. Search your business name and city, then check site:yourwebsite.com.
9. Add address, GST details, real photos and a privacy notice.
10. Add one clear action to every page, and track taps on call and WhatsApp.
Save this list or share it with whoever manages your website.
When is the website itself the problem?
A rebuild is worth considering when the site stays slow after images are compressed, cannot be edited without breaking, or needs features a template cannot give, such as online booking, payments or customer logins. Otherwise, fix the faults above first.
When we review a business website, we start with these same checks before suggestin any rebuild, because a new design will not help if the phone number is wrong. If your checks do point to the site itself, our website development service page explains how we work.
Frequently asked questions
Why is my website not getting any enquiries?
Usually because visitors cannot find the site, the page loads slowly on mobile, or the phone number and form do not work. Start by calling your own number and submitting your own form. Then check whether Google shows your site for your business name and city. Fix broken contact paths before anything else.
How do I check if my website contact form is working?
Submit the form yourself using a test name and a different email address, then look for the message in your inbox and spam folder within a minute. If it does not arrive, ask your developer to check the form’s email settings and SPF and DKIM records. Also store entries in the website dashboard.
How fast should a website load on mobile?
Google’s guidance is that the main content should appear within 2.5 seconds, measured at the 75th percentile of visits, with taps answered within 200 milliseconds. Test with the free PageSpeed Insights tool. Large images, sliders and too many plugins are the usual reasons small business sites miss this.
Why does my website get visitors but no calls?
The visitors may be searching for something you do not offer, or the page may not say what you do and what to do next. Read the queries in Google Search Console, then rewrite the first screen to name the service, the city and one action such as WhatsApp.
Do I need a new website if I get no enquiries?
Not always. Many sites only need working contact paths, smaller images, a clearer first screen and trust details such as address and GST number. A rebuild makes sense if the site stays slow after fixes, cannot be edited safely, or lacks features such as booking or payments.